Ebook Free Essentials of Business Communication (with Premium Website, 1 term (6 months) Printed Access Card), by Mary Ellen Guffey, Dana Loewy
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Essentials of Business Communication (with Premium Website, 1 term (6 months) Printed Access Card), by Mary Ellen Guffey, Dana Loewy
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Strengthen your business communication skills with the streamlined presentation and unparalleled learning resources found only in the award-winning ESSENTIALS OF BUSINESS COMMUNICATION, 10E. This unique four-in-one learning package includes an authoritative text, practical workbook, grammar/mechanics handbook at the end of the book, and premium Web site. You learn basic writing skills and then apply these skills to a variety of e-mails, memos, letters, reports, and resumes. Realistic, updated model documents and new exercises and activities introduce the latest business communication practices. Extraordinary print and exercises help you build confidence as you review grammar, punctuation, and writing guidelines. You'll find increased coverage of professional social media communication, electronic messages and digital media. Innovative technology resources, including MindTap™, Aplia™, and Write Experience, help you refine the business communication skills essential for workplace success.
- Sales Rank: #21001 in Books
- Brand: Guffey, Mary Ellen/ Loewy, Dana
- Published on: 2015-01-01
- Original language: English
- Number of items: 1
- Dimensions: 12.00" h x 10.00" w x 1.00" l, .0 pounds
- Binding: Paperback
- 608 pages
About the Author
A dedicated professional, Mary Ellen Guffey has taught business communication and business English topics for more than 35 years. She received a bachelor's degree, summa cum laude, from Bowling Green State University; a master's degree from the University of Illinois; and a doctorate in business and economic education from the University of California, Los Angeles (UCLA). She has taught at the University of Illinois, Santa Monica College, and Los Angeles Pierce College. Now recognized as the world's leading business communication textbook author, Dr. Guffey is the founding author of three award-winning textbooks: BUSINESS COMMUNICATION: PROCESS AND PRODUCT, ESSENTIALS OF BUSINESS COMMUNICATION, and BUSINESS ENGLISH. Each updated book continues to lead its market and, together, these books have helped hundreds of thousands of students around the world develop language skills. Dr. Guffey serves on the review boards of the Business and Professional Communication Quarterly and the Journal of Business Communication, publications of the Association for Business Communication. She also participates in national meetings, sponsors business communication awards, and is committed to promoting excellence in business communication pedagogy and the development of student writing skills.
Dana Loewy has been teaching business communication at California State University, Fullerton since 1996. She enjoys introducing undergraduates to business writing and honing the skills of graduate students in managerial communication. Most recently, she has also taught various German courses and is a regular guest lecturer at Fachhochschule Nürtingen, Germany. In addition to completing numerous brand-name consulting assignments, she is a certified business etiquette consultant. Dr. Loewy has collaborated with Dr. Guffey on recent editions of Business Communication: Process and Product as well as on Essentials of Business Communication. Dr. Loewy holds a master's degree from Bonn University, Germany, and earned a PhD in English from the University of Southern California. Fluent in several languages, among them German and Czech, her two native languages, Dr. Loewy has authored critical articles in many areas of interest--literary criticism, translation, business communication, and business ethics. Before teaming up with Dr. Guffey, Dr. Loewy published various poetry and prose translations, most notably The Early Poetry of Jaroslav Seifert and On the Waves of TSF. Active in the Association for Business Communication, Dr. Loewy focuses on creating effective teaching/learning materials for undergraduate and graduate business communication students.
Most helpful customer reviews
5 of 5 people found the following review helpful.
Do not buy issues with premium web site access
By Sam_R_TX
Do not buy rip off. The description states:
(with Premium Website, 1 term (6 months) Printed Access Card)
But that is not the case. Access code DID NOT provide access to the Premium WEB site, publisher charged me $40.00 plus tax to get access to the Premium WEB site, that I had to have to comp[lete an assignment. Amazon relly should fix this deceptive description. Also, the publishers' support is worthless, no number to call and takes days to answer emails.
4 of 4 people found the following review helpful.
Just Buy Access Straight from Cengage
By Cori Herrero
If you need this textbook for a class and you also need the online materials, I suggest just buying your access directly from Cengage. The access code that comes with this book basically just the eBook, so if you needed MindTap, you'll need to pay an extra $40 + tax to upgrade your access. MindTap on its own costs $94 + tax and comes with a printable eBook, so you'll save yourself some money and time. Plus with the 14-day free trial, you won't need to pay for the program upfront. This will give you time to get used to how the program works and decide whether you want to drop out of the class.
A note of caution: check your grades. If your teacher is relying on MindTap to automatically transfer your grades onto Blackboard or a similar online course and grade tracker, the grades may not transfer. It's your responsibility to inform your professor if they don't.
2 of 2 people found the following review helpful.
Need more improvement,
By DIANA
Didn't have tap mind, so I had it too buy it separate, it was like paying for two books, you should give the option to pay extra for the tap mind so student wouldn't pay more.
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